Book Pre-Launch Marketing Pre-Release Versions
Book pre-release versions (partial or draft versions) of a book can be included as an immediate delivery incentive that motivates book pre-sales. The pre-release version can contain links to additional resources and information that motivates the buyer to go to websites and register for additional information (list building). Pre-Purchase Motivator – upload to online retail […]
Book Pre-Launch Marketing Press Kit
Book Press Kit is a group of documents (press releases) and media items (cover and photos) that can be used by the media in their publications. Media professionals (such as magazine writers) have short deadlines and are constantly looking for information to publish. If your media press kit has descriptions, images, and reviews, it may […]
Book Pre-Launch Brochure Sales Sheet
Creating a brochure sell sheet helps readers and distributors to discover, learn key values & details, and provide followup & contact information about a book.The book brochure can be shared, sent, or used as an ad. Cover and Title – cover gets attention, the title helps to categorize and motivate reading. Motivators List – the […]
Book Pre-Launch Business Card
Create a book business card for a future book can provide a simple way to share information about your future book and to test key images and information with potential book buyers. A book business card can include dominant book buying motivators (DBMs), value trigger words, and reference resources that motivates them to quickly take […]
Book Pre-Launch Marketing Social Profile Pages
A book can have multiple social profile pages (Facebook, Pinterest, Youtube) to create an online awareness, develop influence, and get social engagement increasing credibility and discoverability. Creating multiple social profile accounts (pages) for your book on Facebook, Linkedin, Pinterest, and other social networks can be highly effective at reaching more people and getting listed multiple […]
Book Pre-Launch Marketing Product Web Page
Book product web page a website or a web page that the author or publisher directly controls which includes book information, credibility evidence (reviews, testimonials), and motivational media that encourages visitors to submit their contact information (list building). Web URL – a web address you own and includes the book title, book category, or other […]
Book Pre-Launch Marketing Draft Press Release
Book press releases share your book information with the media (magazines, shows, etc), show up in book topic search results, and provide credibility for your book (it must be good if it has a press release). A press release should be one of the first things you create when developing your book. Your defines the […]
Book Pre-Launch Marketing Cover Logo Images
Book logos are small images that represent the book cover & topic which are used for media channels, profiles, and promotional literature. Book logo images are used for media posts, social profiles, marketing materials, and which a small book cover image would not be recognizable or understandable. Book Logo Image – is a small graphic […]
Book Pre-Launch Marketing Cover Design
A good book cover gets a reader’s attention, develops interest, and provides credibility that the book can help the reader with their challenges or interests. Attention – put your cover next to 20 others and your cover should stand out (pop) within a few seconds. This is typically from colors, shapes, and icons. Interest – […]
Book Pre-Launch Marketing Buying Motivators
Book buying motivators are topics that have high value and emotional appeal to book buyers. It is helpful to use book buying motivator terms and phrases in marketing materials and discussions. Pain Points – bad things or uncomfortable feelings that happen if no action or the wrong actions are taken. Keywords and Phrases – words, […]