Book Pre-Launch Marketing Buying Motivators
Book buying motivators are topics that have high value and emotional appeal to book buyers. It is helpful to use book buying motivator terms and phrases in marketing materials and discussions.
Pain Points – bad things or uncomfortable feelings that happen if no action or the wrong actions are taken.
Keywords and Phrases – words, terms, and other text clips that trigger thoughts related to your book topic.
Dominant Buying Motivators (DBMs) – 3 interests or needs that most of your qualified reader types want. Use your DBMs in the beginning sections of your marketing materials and early in conversations with potential book readers.