Book Pre-Launch Marketing Campaigns
Book Pre-Launch Marketing activities are groups of tasks (campaigns) and processes that are setup to manage the distribution of promotional messages and interact with desired audiences. 50+ Book Pre-Launch Marketing campaigns, their processes, and helpful tools are covered in this section. Promotion Campaign List – Book Pre-Launch Marketing activities that have worked for authors and […]
Book Pre-Launch Marketing Media Post Publishing
The publishing of book marketing media posts can be setup and scheduled for 6 to 12+ months keeping their messages and topics fresh in the search engines. Media Post Schedule – create a topic editorial calendar with key message types. You can create sequences of messages such as guides for topics in your book. Media […]
Book Pre-Launch Marketing Media Post Templates
Media post templates are generic versions of message types that can be customized by changing tags and image elements. Creating and using media post templates can save time and increase the effectiveness of your media posts. Media Template Types – create templates for different messages including announcements, guides, lists, summaries, research, and other forms. Template […]
Book Pre-Launch Marketing Media Post Content
Book marketing media post content sources include sharing knowledge & original experiences, describing or explaining related materials, conversions of book content, research materials (references), or contributed materials. Original Content – expert knowledge that is useful or interesting to your readers. Curated Content – describing or explaining related materials. The value in curated content is the […]
Book Pre-Launch Marketing Media Post Types
Media post types can be categorized by their purpose, message category, and buying intent. These include include event information, guides, resources, tips, and other Media Post Purpose – announcement, share information, or navigation to media Content Category – guides, resources, tips, and other types of content. Buying Intent Value – the motivation it develops in […]
Book Pre-Launch Marketing Media Posts
Media posts are the communication messages (text, images, and/or videos) that are published on media channels. Effective media posts can be created quickly using templates. You can also use simple processes to convert messages into other media post formats (repackaging) allowing you to reach more people (bigger reach) through multiple media channels. Media Post Types […]
Book Pre-Launch Marketing Media Channel Management
Each book marketing media channel needs to manage content creation, timing coordination, and publishing agents. To coordinate this process, media content topics are device, publishing rules and guides are created, and media post publishing can be scheduled. Media Post Content – the media post topics, content sources, and formats, Publishing Rules – content type rules, […]
Book Pre-Launch Marketing Media Channel Types
Book marketing media channels can be owned, managed, shared, broadcast or direct communication, and may have response (two-way) capabilities. Media channels are communication paths between the channel owner or manager and others who can read, use, and/or respond to the communication. Media channels can be one-way (web pages) or two-way (discussion groups). Media channels can […]
Book Pre-Launch Marketing Media Channel Purpose
The purpose of book marketing media channels is to send or share messages to people or help them to discover your book, influence their mindset about a product, and provide them a way to purchase or followup. Media Channel Objectives – is to share messages with people at specific times to make them aware and […]
Book Pre-Launch Marketing Media Channels
Media channels are any service or media platform that can share messages between promoters and audiences. Media channels may be used to send (push) messages or they can be discoverable (pull). Authors and publishers can own or manage book marketing media channels that send or share information with readers. Many book marketing media channels have […]