Book Pre-Launch Marketing Media Channel Types
Book marketing media channels can be owned, managed, shared, broadcast or direct communication, and may have response (two-way) capabilities. Media channels are communication paths between the channel owner or manager and others who can read, use, and/or respond to the communication. Media channels can be one-way (web pages) or two-way (discussion groups). Media channels can be owned, managed, or contributed. You may own, manage, or contribute to media channels.
Owned Media Channels – allow the promoter to full control over the media publishing and distribution times. These include websites, blogs, and directly managed media services.
Managed Media – allows the promoter to setup and publish content but must conform to platform content and use rules. These include Twitter, Facebook, Linkedin Pages, and others.
Contributed Media – you can share with pages, groups, Quora, etc. but must conform to platform rules and media channel owner desires.
Broadcast – from one sender (author or publisher) to many people (audience).
Direct – messages and media that are sent from one sender to one receiver (audience).
Social – shared media platforms which allow people to find, publish, and interact with videos, images, text, or other media formats.
Response – from audience back to author or publisher. Response channels may be controlled (such as submission forms) or passive (such as Google alerts) monitoring.