Book Pre-Launch Marketing Media Channel Management
Each book marketing media channel needs to manage content creation, timing coordination, and publishing agents. To coordinate this process, media content topics are device, publishing rules and guides are created, and media post publishing can be scheduled.
Media Post Content – the media post topics, content sources, and formats,
Publishing Rules – content type rules, processing steps, and may have reviews and approvals.
Media Post Scheduling – planning, setting up, and tracking the publishing or sending of media posts.
Channel Monitoring – can be manually reviewed over periods of time or automatically monitored using services such as Google Alerts.
Media Agents – who are the people that are authorized to publish on the media channel.