Book Pre-Launch Marketing Media Post Types
Media post types can be categorized by their purpose, message category, and buying intent. These include include event information, guides, resources, tips, and other
Media Post Purpose – announcement, share information, or navigation to media
Content Category – guides, resources, tips, and other types of content.
Buying Intent Value – the motivation it develops in the reader towards understanding how the book can help them or satisfy their need.
Media Post Format – text, images, videos, and other media formats. It is usually possible to convert a single message into multiple message formats.