Book Pre-Launch Marketing Video Promotion
Book content and related information can be converted into short videos to attract and motivate book buyers and readers. Book videos should include searchable titles, engaging descriptions, and links to your book and related services. Simple videos can be quickly created using simple images (fade in/out) and moving text that allows viewers to get value […]
Book Pre-Launch Marketing Image Promotion
Book images and related visual media can be used to attract and motivate book buyers and readers. Book cover, interior, and related images can be published with titles, descriptions, and links that attract and motivate people to discover and buy your book and related products and services. Images can be quickly grouped into image boards […]
Book Pre-Launch Marketing Blog
A book blog can be used to publish discoverable topic related information that attracts potential book buyers, develops value & credibility, and recommends an action or provides additional resources. Key types of book blog posts include book topic related questions & answers, resource lists, guides, and other related resources. Blog post images should get attention, […]
Book Pre-Launch Marketing Online Discussion Groups
Online discussion groups are good places to discover key book related topics, find and connect with experts and key influencers, and publish information that helps people to discover and purchase your book. Discussion Topics & Keywords – join several book topic related discussion groups, learn key topics, words, and phrases members use and respond to. […]
Book Pre-Launch Marketing Blurbs
Getting book blurb quotes or testimonials about the value of a book from topic leaders, influencers, and other authors add credibility, trust, and value insights for your readers. Book Blurb Candidate List – make a list of topic leaders, influencers, or authors. Book Blurb Message – value statement and endorsement Book Blurb Exchange Request – […]
Book Pre-Launch Marketing Author and Book Profile Pages
Creating or claiming your author profile pages on book directories and review sites such as Bookbub can be a great way to develop online awareness, credibility, and share information and updates about your book. Book Directory and Review Sites – list books and allow people to discover and post feedback and reviews about the books. […]
Book Pre-Launch Marketing Online Retail Pre-Orders
Books in development can be listed for pre-order sales on retail sites such as Amazon and other online stores. Making books available for pre-orders can be a great way to develop awareness, get credibility, and make new connection contacts for reviewers. Listing a book as available for pre-order can help to motivate the author to […]
Book Pre-Launch Marketing Tribes
Book marketing tribes (also called street teams) are groups of people who are willing to share tips, answer questions, and write reviews and other media posts for your book. Make a list and track your marketing tribe members, what types of content they are willing to share, and provide them with simple quick requests, sample […]
Book Pre-Launch Marketing Contributors
Getting people and companies to contribute information, photos, and other media for a book in development is a great way to improve book content, make new influencer connections, and to develop awareness and credibility. Media Requests – send media content requests (photos, content) to contacts on the bottom of press releases. Use sample media request […]
Book Pre-Launch Marketing List Management
Book list marketing is the gathering of contacts, developing profiles & relationships, and sharing information, requests, and offers to your connections. List Building – multiple ways to attract, motivate, and capture contact information. This includes offering sample books, companion content, contests, and any other incentive that attracts and motivates qualified readers to submit to join […]