Book Pre-Launch Marketing Media Channel Purpose

The purpose of book marketing media channels is to send or share messages to people or help them to discover your book, influence their mindset about a product, and provide them a way to purchase or followup.

Media Channel Objectives – is to share messages with people at specific times to make them aware and influence their mindset about a product, service, or topic.

Media Channel Audience – the people that the messages reach. Media channels may be used for their existing audience types (such as TV show viewers) or recipients may be chosen (targeted) from a media channel based on characteristics (such as age, location, income, etc).

Media Channel Reach – the number of people that a message reaches.

Media Channel Content – the message information and media items.

Media Channel Frequency – the number of messages that are sent over time.