Book Marketing

Jun
17

Book Crowdfunding for Publicity, Credibility, and Money

Book crowdfunding campaigns can provide authors with publicity and credibility, while earning money from the fundraising project and book pre-sales. While there are some risks, you can avoid or reduce them by understanding what works, what to offer, and things to avoid. Publicity Crowdfunding campaigns tend to quickly get listed high in search engine results […]

By Lawrence | Book Marketing
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Jun
09

Book Pre-Launch Marketing

Book pre-launch marketing is media creation and publishing activities that authors, marketers, and publishers can do to promote and sell books that have not been published yet. In addition to helping authors and publishers to earn money before their book is released, book pre-launch marketing allows for gathering of feedback from future readers that can […]

By Lawrence | Blog . Book Marketing
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May
27

Book Buyer Journey Interviews

Book buyer journey interviews are the gathering of key interests, preferred media channels, and buying activities from potential customers.  Topic and Media Discovery Doing buyer journey interviews enables you to learn topic interests, key challenges, and pain points or desires for your qualified audience. You can also discover what media channels they look on (web […]

By Lawrence | Book Marketing
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Book Marketing Podcast List

This list includes podcasts that provide practical and useful information on how to promote, market, and sell books and have 50+ episodes. The Creative Penn – https://www.thecreativepenn.com/podcasts/ The Book Marketing Show – https://kindlepreneur.com/podcast/ Smarty Pants Book Marketing Podcast – https://cksyme.com/podcast/ Sell More Books Show – http://sellmorebooksshow.com/ If you have or know of a book marketing […]

By Lawrence | Book Marketing
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Mar
02

Book Marketing Plan Contents and Template

A book marketing plan contains key objectives, audience personas, media descriptions, links to media resources (logos, images, videos), media channels, media post schedule, media agents. A book marketing plan is more of a worksheet because it should be continually changing. It should be a single document that is used to coordinate your book marketing activities […]

By Lawrence | Blog . Book Marketing
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Feb
07

Book Marketing Tip: Marketing Tribes

Book marketing tribes are groups of people who are willing to publish or engage with your media posts. Your tribe members can include friends, staff, vendors, advocates, and others. The type of tribe member determines what and how you can ask them to do for sharing and promoting information about your book. It is helpful […]

By Lawrence | Book Marketing
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Sep
19

Book Marketing Tip – Sell Direct on Amazon

Directly sell your books on Amazon (using a different seller name) so you can keep more money and ways to price and describe your books that motivate sales. You can sell your books on Amazon using a different name which can represent the types of books you sell.  To Get More Details and Tips, Go […]

By Lawrence | Book Marketing
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Sep
15

Book Marketing Tip – Blog

A book blog can be used to publish discoverable topic related information that attracts potential book buyers, motivates book buyers to share information, and provides additional value to book readers. Key types of book blog posts include book topic related questions & answers, resource lists, guides, and other related resources. Each book blog post should […]

By Lawrence | Book Marketing
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Sep
10

Marketing Tip – Book Business Cards

Create a book business card that you can give to people you meet them that identifies their key book buying motivators, value trigger words, and a reference resource that motivates them to quickly take action. To Get More Details and Tips, Go to: Book Marketing for Authors Course You should be able to use it […]

By Lawrence | Blog . Book Marketing
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Sep
08

Book Marketing for Authors Course Lesson List

This is a list of lessons in the Book Marketing for Authors. This course helps authors, book coaches, and others involved in book marketing to sell more books faster.  You can take lessons in any order you want and take them over multiple times. Lessons are continually expanded and updated by experts.  To get more […]

By Lawrence | Book Marketing
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