Introduction to Book Marketing

This lesson provides an overview of ways book authors can promote and sell more copies of their book in less time.

This book marketing for authors course is divided into 5 sections;

– Book Marketing
– Media Channels
– Media Posts
– Marketing Tribes
– Marketing Campaigns – 50+ ways to promote
– Marketing Measurements

*** There will be lots of videos, templates, and other resources published over the next few weeks.

Section 1 – Intro to Book Marketing

Key Book Author Marketing Options and How to Plan & Manage Them. The book marketing section describes key activities authors can do to increase the awareness, engagement, and sales of their books. It starts by describing planning and management documents (samples provided), the key marketing tasks, and how to create and organize your promotional materials.

Learning Objectives:
– key author book marketing options (most free)
– what kind of skills and time is required
– how to measure progress and typical results

Section 2 – Media Channels

Key Media Channels for Book Promotion, Owning Them (most free), and Ways to Manage them. Book media channels are places where customers can discover, learn, and find content or links to information about your book and your related products and resources. Many media channels have no cost for publishing and distribution (such as Twitter messaging, blogs, discussion groups, image and video sharing). Each media channel should have a purpose, objectives, and it is helpful to have steps on how to publish and track activities.

Learning Objectives:
– Key types of media channels for book promotion (most free)
– How to find and setup media channels
– Media channel objectives and publishing processes

Section 3 – Media Posts

How to Use your Book Content to quickly Create Effective Media Posts using Templates (samples provided). Media posts are the communication messages (text, images, and/or videos) that are published on media channels. Using templates (samples provided) it is easy and fast to create more effective messages in less time. You can also use simple processes to convert messages into other formats (repackaging) that can be published on other media channels allowing you to reach many more people with your messages in less time.

Lesson Objectives:
– Key content sources for good media posts
– How to quickly create media posts from templates (samples provided)
– Ways to repackage media posts for other channels

Section 4 – Marketing Tribes

How to get People to Help you Like, Share, and Publish Media about your Book. Marketing tribes are groups of people who are willing to publish or engage with your media posts. Your tribe members can include friends, staff, vendors, advocates, and others. The type of tribe member determines what and how you can ask them to do for sharing and promoting information about your book. It is helpful to track requests that are sent (tracking spreadsheet template provided), use and update invite and reminder messages (sample scripts provided), and to limit the number of times you ask your tribe to help you.

Learning Objectives:
– Types of people who can help you
– Ways to get your tribe members to help you
– How to create media posts that other people will publish

Section 5 – Marketing Campaigns

50+ Marketing Activities (campaigns), How they Work, and Guides & Samples to help you do them. Marketing campaigns are groups of tasks and processes that are setup to manage the distribution of promotional messages and interact with desired audiences. 50+ book marketing campaigns, their processes, and helpful tools are covered in this section.

Learning Objectives:
– 50+ key types of book marketing campaigns
– How to setup & run marketing campaigns
– Key marketing campaign tools

Section 6 – Marketing Measurements

How and What to Measure, Key Tools (most free), and How to Improve your Book Promotion Activities. This section covers how to monitor, analyze, and try changes in marketing activities to improve results. Marketing measurements can include awareness (impressions), website visitors, engagement (visitor click paths and interests), leads (submitted contact information), and conversions (sales and other desired activities).

Learning Objectives:
– important types of book marketing measurements
– measurement tools and services
– how to analyze and update promotion activities”