Pre-Content Marketing Process
Pre-content marketing uses descriptions, announcements, and promotion of unpublished media such as white papers, templates, and tutorials to attract, capture, and develop relationships with potential customers. Pre-content marketing can be a better way to get more qualified sales leads faster. Pre-content marketing can be a better way to get more qualified sales leads faster.
This figure shows pre-content marketing starts by defining and describing solution topics. Listing web pages are created that include a “to be published” statement along with a contact registration form that allows people to be alerted when the content becomes available. The followup process can include contacting and interviewing requesters to identify important things to include in the content.
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