Book Pre-Launch Advertising
Good book advertising sends book promotion information to people who have an interest in your book (targeting). Review ad campaigns from similar books, use their ads and targeting to help setup your ad campaigns.
Sample Ads – search for your book like your audience is likely to search, copy sample ads, use them to create ad templates for your book.
Ad Keywords – group sample ads by the keywords you searched for. Make a list of effective advertising keywords.
Ad Platforms – setup book advertising accounts on online bookstores (Amazon), directories (Bookbub), and other places people would react well to ads for your book.
Ad Campaigns – setup and run multiple small ad campaigns. Learn how to setup and run book ads. Review and learn which keywords and ads produce the best results.
Good Book Advertising Tutorial: How Amazon Advertising has Changed by Dave Chesson