Using Book Pre-Launch Marketing to get a Job or New Clients
Authors can use their book development and marketing activities to get job interviews or new project clients. Developing a book and asking for media materials (photos, papers) is a great way to make contacts with potential employers and clients. Your book activities and materials also help you to stand out from other job applicants and contractors.
Media Requests – find marketing contact on bottom of press release, contact, and request image and content for book and media. Marketing people are paid to help you.
Expert Help Request – ask to have someone at the company review the section of your book and materials related to the media they provided.
New Connections – quickly after first contact, send a Linkedin connection request.
Relationship Development – setup an Internet monitoring alert (Google Alert) for persons name and let them know when they are in the news.
Job or Project Request – thanks for help and send request to learn if need help with projects or something at the company.