Easy Way for Authors to Talk About and Pitch a Book

Easy Way for Authors to Talk About and Pitch a Book

A book business card and sample script can help authors to increase their success and increase interest when first talking with people about their book. A book business card can act as a guide to help a person learn about your book. A script (interactive book commercial) can help you to discover and motivate a person to want to learn more about your book.

Create a book business card that you can give to people which identifies key book buying motivators, value trigger words, and a reference resource that motivates them to quickly take action.

You should be able to use your book business card like your 60 second book commercial. It should get their attention (color cover image), identify key buying motivators, have value trigger words, and offer them a highly valuable reason and link to followup and share their contact information with you.

It is helpful to have a 2 sided card. The front side is your first impression with your book cover, dominant buying motivators, and an attraction resource. The back side contains 10 to 15 value trigger words.  

Cover Image – should be in color and be about ¼ the size of the card so they can recognize and remember your book. This is the first thing the person will look at.

Title – largest text at the top of your card. Re-enforces book title and may be helpful if the title is hard to read in the image.

Dominant Buying Motivators (DBMs) – the top 3 things that all of your readers share as a common interest or need. To discover book buyer DBMs, interview 10-20 people who are your top 3-5 audience types, make a list of key things they want or need, and identify 3 common ones that they all had a high level of interest in.

Attraction Resource – create and offer something that most of your audience would want to get – a guide, resource list, sample template, story, or something enticing.

Value Trigger Words – on the back of the card, include keywords covered or related to your book that trigger interest for your readers. The goal is for your candidate reader to identify something that interests them which triggers them to ask questions or take action.

Easy To Remember URL – create a short, easy to remember URL which you or your readers can easily use or tell others to go to.

Book Introduction Script – sample discussion sentences and key topics that you can use when meeting people who may be interested in your book.

Question and Qualifying Introduction – you can start a conversation with someone by asking if they are interested in your book topic and what they would want to know about it. Let them know that you are interested in hearing what they want to know about the topic for your book.

Hand Business Card and Use to Guide Conversation – give your book business card to the person. Let them know it primarily covers the dominant buying motivators (DBMs) on the front of the card.

Value Trigger Words & Insights – ask them to look at the back of the business card at your value trigger words and ask if they have an interest in some of them. If they identify a word, have an helpful shocking factoid ready to share with them.

Followup Resources – let them know that you have made some free materials available that may help them through the links on the card.

To get more book pre-launch tips, visit: http://LearnQIC.com/bookprelaunchtips