Book Pre-Launch Marketing Research

Book marketing research is a mix of reviewing competitive books, searching related materials, and talking to potential readers. You can create several marketing resources while doing book research including lists of questions & answers, reference resources (papers, guides, tools), and tips.

Competitive Analysis – find and review 3 to 5 books, courses, tutorials, and related media. 

Reader Interviews – contact qualified readers to discover their key needs & interests, media channels they use and trust, and topic priorities.

References – make a list of resource items (papers, guides, tools, etc) which can be referenced in your promotional media.

Questions & Answers – make and continually update a list of questions that your readers use and search for.

Tips and Suggestions – make and continually update a list of tips and suggestions. Become the hub for practical and effective ways to help people or develop emotions for your book topic.