Book Pre-Launch Marketing Promotional Media
Book marketing promotional graphics and information are used to attract, motivate, & communicate with contributors, reviewers, and book buyers. It is extremely helpful to have some graphics and book descriptions before your book launch.
Descriptions – have multiple lengths – 25 to 500+ word descriptions.
Buying Motivators – topics and needs that develop interest and desire in your book.
Cover – attention getting and interest building cover image.
Logos – attention getting and interest building small version of cover. Use for media channels.
Book Business Card – something you can give to people you meet that provides motivational information and followup incentives.
Book Brochure – a single sheet that provides motivational information, book details, and ways to followup and get more information.
Press Kit – a place that media people can go to get images and information about your book that they can publish in their shows, magazines, and other media channels.