Book Pre-Launch Marketing Plan
Your Book Pre-Launch Marketing plan is your main marketing management document that contains key objectives, audience personas, media descriptions, links to media resources (logos, images, videos), media channels, media post schedule, media agents. Your Book Pre-Launch Marketing plan should be continually updated and it will become your main book marketing plan.
Objectives – the things that you want to achieve, that you can control, and which eventually leads to sales or other desired activities such as consulting assignments or speaking opportunities.
Audience Personas – identify your top 3-5 audience types; their interests, pain points, and media channels they trust. Do book buyer journey interviews to identify audience interests, priorities, and their dominant buying motivators (DBMs).
Media Descriptions – includes your book or product descriptions in varying lengths – 25 to 500 words. You need to have some media descriptions to share with people who will help you to create and pre-promote your book.
Media Resources – include links to your cover and other images, book brochure (sales sheet), and other media items.
Media Channels – link to a list (a spreadsheet) of web pages, profiles, and services that describes, and includes a link to the places you can publish information about your book. These can include Twitter, blog, Pinterest, Youtube, and others.
Media Post Templates – setup ready to edit media posts (templates) so you can speed up publishing and update these templates as you discover more effective versions.
Media Agents – create lists people (spreadsheet) who you use or can ask to publish information about your book or products. You can have multiple lists for different topics.
Budget – identifies the estimated revenues, allowances, authorizations, and other expenses.
Sample Marketing Plan – create your plan from a sample marketing plan that already works.