Book Pre-Launch Marketing Competitive Analysis
Book marketing competitive analysis involves finding, reviewing, and analyzing similar books and their promotional media to determine key topics to include, media channels that cover book topics, and key words and phrases to use in book and promotional materials.
Books – find 3 to 5 books that directly compete with or are similar to your topic format. Review their titles, popularity (ranking on Amazon), descriptions, and special features.
Courses – find 3 to 5 courses that are the same or similar topic to your book. Review their titles, popularity (number of students), descriptions, course outline topics, and reviews.
Tutorials – find several tutorials with similar topics to your book. Review their titles, popularity (number of views), descriptions, and slide titles.
Web Portals – find and review websites or platforms that focus on your book topic.
Media Channels – find which media channels cover your book topics. These include magazines, blogs, discussion groups, and others.
Media Content – search like your book buyers would search and look for media posts, ads, or other topics related to your book. Identify the keywords, phrases, images, videos you discover. Analyze the media content to make your list of primary and secondary keywords, phrases, key icons, and other elements related to your book content.