Blog

Jul
06

Book Acknowledgements for Author Credibility, Reviews, and Promotion

Book Acknowledgements are the listing of people and the companies they work in the acknowledgement section of your book can be a great way to get credibility, book reviews, and get influencers to help promote your book. Book Acknowledgement List – make a list of people who helped you with the creation of the book. […]

By Lawrence | Book Pre-Launch
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Jul
05

Book Pre-Launch Marketing Management

The Book Pre-Launch Marketing management is the coordination of process, media, and activities authors do to promote, engage, and pre-sell their books. Book pre-launch marketing starts by setting up planning and management documents, editing and prioritizing marketing tasks, and the creation of your pre-launch promotional materials. Book Pre-Launch Marketing Documents – Important documents include a […]

By Lawrence | Book Pre-Launch
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Jul
04

Book Pre-Launch Marketing Plan

Your Book Pre-Launch Marketing plan is your main marketing management document that contains key objectives, audience personas, media descriptions, links to media resources (logos, images, videos), media channels, media post schedule, media agents. Your Book Pre-Launch Marketing plan should be continually updated and it will become your main book marketing plan.  Objectives – the things […]

By Lawrence | Book Pre-Launch
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Jul
03

Author Book Pre-Launch Marketing Benefits

Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, find and insert additional media to into their book, make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon […]

By Lawrence | Book Pre-Launch
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Jul
02

Book Pre-Launch Marketing Process Diagram

Book Pre-Launch marketing is tasks, activities, and procedures that authors and other people can do to promote a future book. Book Pre-Launch Management – it is helpful to organize your book pre-launch activities by creating a plan, task list, contact list, and other documents. I run my marketing programs primarily using shareable Google docs. Research […]

By Lawrence | Book Pre-Launch
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Jul
01

Book Pre-Launch Marketing Book and Course

This course teaches you how to create promotional media and do marketing activities before publishing your book.  Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. A good solution is to use guides, templates, and examples from […]

By Lawrence | Book Pre-Launch
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Jun
30

Book Pre-Launch Marketing Blog

This book pre-launch marketing blog helps authors, book promoters, and publishers to discover, setup, and run book marketing activities before books are released. Book pre-launch marketing is important because it takes time to setup effective marketing media, some marketing options to update content in the book, and there are some relationship and money earning benefits […]

By Lawrence | Book Pre-Launch
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Jun
17

Book Crowdfunding for Publicity, Credibility, and Money

Book crowdfunding campaigns can provide authors with publicity and credibility, while earning money from the fundraising project and book pre-sales. While there are some risks, you can avoid or reduce them by understanding what works, what to offer, and things to avoid. Publicity Crowdfunding campaigns tend to quickly get listed high in search engine results […]

By Lawrence | Book Marketing
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Jun
14

Pre-Content Marketing Risks

Pre-content marketing risks include manager resistance to aggressive marketing, future marketing media project cancellation, and rough customer emotional journey. There are things you can do to minimize or eliminate these risks. Manager Resistance to Aggressive Marketing Pre-content marketing can be perceived as aggressive marketing tactics by managers. It is a non-traditional approach and managers may […]

By Lawrence | Pre-Content Marketing
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Jun
10

Pre-Content Marketing Benefits

The key benefits for pre-content marketing are to get more qualified leads faster and at lower cost. Other benefits for pre-content marketing include marketing testing, lower marketing costs, better marketing materials, and more qualified leads. Faster Marketing Results Using pre-content marketing can start to generate sales leads in hours or days instead of weeks or […]

By Lawrence | Pre-Content Marketing
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